image description

SIHH 2014 Novelties – Audemars Piguet White Ceramic Concept x Platinum Chronograph Tourbillon

Posted by Ed on

A bit of a break from our last SIHH 2014 post, but we are now back to discussing the novelties, this time from Audemars Piguet. As the brand was hinting us for a while now – To break the rules you must first master them, and that is exactly what we saw this year in Geneva. With many ‘updated’ and ‘upgraded’ versions of the models we already love AP looks like it’s playing it safe; however creating the White Ceramic Concept or a full white Diver’s watch is a pretty bold move if you ask me! So without further discussing let’s get to the pieces and live pics!


As some of you may remember we wrote a hands-on with the White Concept a couple of months ago  but this post has much better photos (as well as the watch strap). So for the ones who haven’t read it here’s a recap on this model – The new Audemars Piguet White Concept features a white ceramic bezel, a titanium case, a super white strap and obviously the tourbillon at 9 o’clock, as well as the GMT indicator at 3 o’clock.

2014-01-24_0257 2014-01-24_0266 2014-01-24_0261

At 6 o’clock AP put the selection indicator, to choose the watch function from winding, to setting time and to neutral. The new piece doesn’t differ from the original GMT Concept much, but it really shows the watch from a different perspective, and it’s definitely a ‘stand out’ when worn on the wrist.

2014-01-24_0246 2014-01-24_0318 2014-01-24_0319

Now moving to the other revised and (in my opinion) upgraded model – the Chronograph Tourbillon. We all know the watch in rose gold, but get ready to see it in platinum… The beautiful blue dial, white gold hands and a blue leather strap. Of course there’s no carbon anymore, but with this colour and material combo the watch has a completely different look, from a mean piece of gold it transforms to a sporty, and at the same time classy piece, less flashy but closer to the Offshore DNA (with the leather strap changed for a rubber one for example).

2014-01-24_0212 2014-01-24_0236 2014-01-24_0228 2014-01-24_0222 2014-01-24_0218 2014-01-24_0238 2014-01-24_0267

Speaking of Offshores, AP has updated the chronograph collection as well, and there are many new models in a 42mm casing this year, with different dial colours and materials. We chose the (in my Russian opinion) Best one :) GOLD GOLD GOLD! Completely covered (correction: made of) in Rose gold, with a Rose gold dial and black indicator sub-dials, it kicks butt of the previous chronograph models! The movement used there is a Calibre 3126/3840 Manufacture. With a 55 hours power reserve it features a date at 3 o’clock, a 2 pusher chronograph and luminescent coating on the hands.

2014-01-24_0294 2014-01-24_0306 2014-01-24_0297 2014-01-24_0302

And finally, another white novelty – the all new White Slefwinding Diver’s ROO. I’ve never been a big fan of Diver’s watches, simply because I never tried diving :) But something tells me that deep inside the ocean blue white colour would be seen best, and that might be one of the reasons for it to be a successful seller. On top of that it’s something really different; made of ceramic with titanium links the casing is pretty light, and the blue markers on the dial make the reading very easy and pleasant. It’s not something that I would wear myself, but I’m quite sure there would be a niche of people who’d want to stand out wearing it.

2014-01-24_0272 2014-01-24_0270 2014-01-24_0281

So this was our review of Audemar Piguet’s booth at SIHH, and I’m quite sure the next year we’ll see some rules broken :) Thanks for tuning in with us, and stay around for more reviews!

Leave A Reply