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Posted by Iain Robb on



The S1/01 is the perfect watch for people who also like to wear shoes

The team at SEVENFRIDAY have once again come up with something a little different in an industry that can sometimes be a little repetitive.

The S1/01 is an homage to industrial processes without abandoning a sense of luxury or environmental responsibility. The animation ring on this piece, which is SF speak for the outer case decoration depicting their distinctive squared circle design, is constructed from entirely recyclable materials. Which we think might be a first for the watch industry.


Ideal for those who enjoy natural electrolytes

The dial on the S1/01 is a manifestation of this openness of process. It stops just short of being a true skeleton but allows the wearer the satisfaction of seeing deep into the movement, which goes hand in hand with their philosophy at SF. The idea of living one’s passion, of being honest and open about the things that drive one.

Also, and this is just as important, if not actually more so than all the spiel about recycling and honesty, it’s a damn fine looking watch! From the sandblasted and polished stainless steel case, to the metallic blue Supernova on the hands, it looks slick.



SF guarantee the S1/01 will improve your pool game or your money back*


Vital Statistics:

MOVEMENT: Automatic movement: Open balance wheel on Miyota 82S5 40H power reserve.

BOX Size: 47mm x 47.6mm

CASE: Polished and sandblasted stainless steel with polished stainless steel bezel. Caseback: Polished stainless steel with NFC chip embedded behind the globe. New recyclable animation ring: Translucent nylon, showcasing the 4x metallic blue PVD structural screws. Classed as a recyclable plastic, the nylon bares the recyclable 7 logo.

GLASS: Specially hardened and anti-reflective treated mineral glass. MULTI LEVEL INTERFACE: Gun metal opaline outer plate, rhodium dial ring with luminous filled indexes, finely sandblasted rhodium “SEVENFRIDAY” plate and polished rhodium stamped grid at 9H. Sandblasted rhodium “S” plate between 4-5H with metallic blue second indicator.

HANDS: Metallic blue hour hand and metal minute hand designed as an extension of the mechanical engine. Both rhodium coloured hands are filled with Super-LumiNova®.

DISCS: Seconds displayed as an extension of the mechanical engine via rhodium disc with black printed numbers and tracks.

STRAP: Black calf skin leather with soft touch padding and black stitching.


NFC: Chip that allows authenticity verification via the SEVENFRIDAY Android app.

PRICE: $/CHF1200

*This is not a real guarantee, only practice and watching Tom Cruise in “The Colour of Money” will improve your pool game



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