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ICONIC LUXURY BRAND: Charvet

Posted by Alexander Bitar on

The Charvet logo.

Perhaps not the most famous luxury brand in the world, but definitely one of the most important. Founded in 1838, the Paris-based Charvet Place Vendôme, mainly known as just Charvet, was the world’s first boutique dedicated the men’s shirts only. The success began early due to the very high quality and variety of shirts. By time, the range of products exceeded to neckties, blouses and also suits. However, the main product is still the shirts.

In terms of luxury brands, it’s not seldom that the list of clients are very impressive. When it comes to Charvet’s list of clients, it’s far more than just impressive. This might be one of the most exclusive there is! Or how about King Edward VII and Prince Charles? Or U.S. Presidents such as John F. Kennedy, Ronald Reagan and Barack Obama? Other notable clients are Émile Zola, Oscar Wilde, Ernest Hemingway, Gustav Eiffel, Claude Debussy and Humphrey Bogart. The name-dropping is an acknowledgement of the brand and the high quality. Possibly even more impressive is the fact that some of the most influential and important fashion designers such as Yves Saint-Laurent, Karl Lagerfeld and Christian Louboutin also were dedicated Charvet clients. When high-end designer publically wear another brand – then you know it ought to be good!

H.M. King Edward VII in 1841

H.M. King Edward VII in 1841

U.S. President John F. Kennedy

U.S. President John F. Kennedy in 1959

Mr. Yves Saint-Laurent in 1957

Mr. Yves Saint-Laurent in 1957

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